That’s right. Golfers in the US revealed last week the wholesale brand has started selling 24 four-piece urethane golf balls for $30 at certain stores.
All of the balls are labelled with Costco’s in-house brand Kirkland Signature, a name which also appears on the label of alcohol, food and many other products sold in store.
Here’s what we know about the tech.
According to reports, Costco says the Kirkland brand must be equal to or better than the national brands, and must offer a saving to Costco members.
We don’t know if they’re coming to the UK as yet, but they have been confirmed as USGA conforming and are produced by South Korea’s Nassau Golf Co. Ltd.
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What a week it has been for TaylorMade.
Rory McIlroy was the highest profile Nike player to put the TaylorMade M2 driver in the bag, but he was by no means the only one.
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Paul Casey, Francesco Molinari and Haotong Li all put the M2 driver in play at the WGC-HSBC Champions in Shanghai. Ross Fisher, meanwhile, opted for the TaylorMade M1 instead of the M2.
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As well as the driver, McIlroy played with the TaylorMade M2 fairway wood.
Rory McIlroy has a @MRC_GOLF Kuro Kage S TINI 70X shaft in his @TaylorMadeGolf M2 driver and 80X in M2 3- & 5-woods. https://t.co/joVVmUciuo pic.twitter.com/unamxc9sMU
— David Dusek (@Golfweek_Dusek) October 27, 2016
He used a new Mitsubishi Rayon Kuro Kage prototype shaft in both and, while it may not sound like much, it signals the first time McIlroy has changed the shaft in his fairway wood since his early years on tour. He had previously been using a Fujikura Rombax Pro 95X shaft in his fairway woods.
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And, while so many Nike players were noted for their TaylorMade switch, Michelle Wie decided to go in a different direction.
She was spotted playing in Malaysia with Ping G driver and fairway woods.
Read more -> Rory McIlroy: Nike exit was good and bad
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New Titleist irons were seen being tested by Scott Stallings and Matt Jones at the Sanderson Farms Championship, according to GolfWRX.com.
As you can see from these photos, the back of the prototype irons was covered with tape. It is believed they are early designs going through the testing stage ahead of a big irons launch from the brand next year.
Read more -> Titleist 917 woods: Review
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Billy Horschel was one of several PXG brand ambassadors to take a trip to its Arizona HQ over the weekend.
He was there to shoot a TV commercial but take a look at these new wedges he picked up.
New @PXG wedges for my next 3 events! They look amazing! pic.twitter.com/fSZdgScOaa
— Billy Horschel (@BillyHo_Golf) October 28, 2016
Read more -> What’s included in a $99k PXG Xperience?
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Former Masters and Open champion Zach Johnson was with Horschel at PXG HQ and he gave everyone a peak behind the scenes at the brand’s Arizona home.
A look inside @pxg hq…the finest craftsmen making the finest equipment! pic.twitter.com/cfCxIWtiPg
— Parsons Xtreme Golf (@pxg) October 29, 2016
Some last minute regrip before the big commercial shoot! #reminders #slightlyopen #picky pic.twitter.com/qvQZUHvC00
— Parsons Xtreme Golf (@pxg) October 29, 2016
Inside HQ…the best fitting system with endless options. pic.twitter.com/o3naTrR0Ni
— Parsons Xtreme Golf (@pxg) October 29, 2016
When you’re waiting for clubs to dry @pxg HQ… pic.twitter.com/er4OTZ0SjY
— Parsons Xtreme Golf (@pxg) October 29, 2016
Originally published on bunkered on October 31, 2016.