• New multi-year deal for Dustin Johnson and adidas Golf
• Some believed Johnson would sign an apparel deal with Nike
• 32-year-old says adidas Golf are ‘more than just a sponsor’ to him
Stories had circulated in recent months suggesting Johnson could join fellow TaylorMade staffer Jason Day in wearing Nike apparel next season after adidas Group announced in May it was selling ‘most of its golf division’ including TaylorMade, Ashworth and Adams.
However, today’s announcement means the 32-year-old has decided to continue his long association with adidas Golf that first started in December 2007.
The deal will see Johnson continue to wear adidas Golf apparel and footwear on the PGA Tour in 2017 and beyond with the exact length of the agreement not fully disclosed.
Dustin Johnson, who also agreed a new TaylorMade contract last week, says adidas Golf is ‘more than just a sponsor to him’.
“They have been with me since the start of my career; we’ve collaborated, created and celebrated together,” he explained. “I’m grateful for the support adidas Golf has given me and I look forward to seeing what we can do together moving forward.”
Jeff Lienhart, executive vice president of adidas Golf, is delighted Johnson has agreed a new deal.
He said: “DJ’s scoring and legendary ball striking draw huge galleries and substantial television exposure, which are critical to the promotion of our apparel and footwear.
“They have been with me since the start of my career; we’ve collaborated, created and celebrated together,” – Dustin Johnson
“We believe his US Open Championship is the first of many majors to come, which will make him an even bigger star. He is the perfect athlete for our team to test innovative product solutions and his feedback will continue to influence our design decisions.”
What do you think of Dustin Johnson’s new adidas deal? Were you expecting to see him sign with Nike? Leave your thoughts in the ‘Comments’ section below.
Originally published on bunkered on September 29, 2016.