English Golf Courses

Woburn flies its ‘flash’ new flag

Top club reveals a sharp, new look

VISITORS to the brilliant Woburn Golf Club will likely have noticed that club’s three famed golf courses - the Marquess, the Duke’s and the Duchess - have all been sporting a new sharper look. That’s all down to the introduction of new pin flags, which have been designed especially for the club.

John Clarke, courses manager at the Buckinghamshire venue, worked closely with Brit Manufacturing Solutions (BMS) to develop the new flags.

“At Woburn, we set high standards and expect all of our suppliers to do likewise,” said Clarke. “The attention to detail that BMS Products demonstrated to me in ensuring that my very specific requests were delivered was extremely impressive.”


Woburn successfully hosted the British Masters on the European Tour, which was sponsored and funded by Sky Sports. Ian Poulter, the attached pro at Woburn, said he was delighted with the week.

“We had 15,000 fans on Thursday and something similar every day from then on in,” said Poulter, inset. “They’ve come out in their thousands and that’s what this place needs.

“British golf has been away for too long. This tournament and being able to bring it back the way we have, is a huge honour. I’m very proud to be associated with this club.”

Clarke said he wanted a particular shade of ‘bright white’ to ensure that the highly recognisable burgundy Woburn logo would stand out proudly when embroidered on the flags.

“Our aim is to collaborate with customers to ensure that their specific requests are achieved and, in the case of Woburn, we were delighted to invite John to our headquarters in Luton to show how we go about producing our flag pins and working on creating the standard he was demanding,” said BMS MD James Buckholt.

Among the other joint projects which Clarke and Buckholt have worked on to enhance the golfing experience at Woburn is the refurbishment of the club’s granite tee markers.

“Why buy new when you can bring back to life? Many clubs have tee markers which are of extremely high quality but just need some care and attention and we offer that as a service,” said Buckholt, who has also worked with Clarke on the development of a new improved hole cutter which offers better depth control. Search for the video on YouTube for more.

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