PGA launch new campaign to work alongside Sport England push to get more women golfers
THE PGA has launched its own This Girl Golfs initiative, starting off with a unique collaboration with the Birmingham Rep which has seen local PGA pros and clubs engage directly with theatre-goers.
The PGA supported The Rise And Fall Of Little Voice - a play about the empowerment of women - with the aim of bringing golf to a new audience that might previously not have considered golf as a leisure or sporting activity.
Aims of the campaign include breaking down the myths and misconceptions that might deter women from trying out golf.
During the play’s two-week run in May - which starred former Coronation Street duo Vicky Entwistle (Janice Battersby) and Chris Gascoyne (Peter Barlow) - local PGA professionals and golf clubs climbed on board by meeting audience members prior to the curtain going up while, as part of the campaign, they also teed up an array of taster and starter sessions to encourage women to take that first step.
Kyle Phillpots, the PGA’s joint chief operating officer, said: “Golf is actually a very accessible, welcoming and enjoyable environment and we want to get that message across to women who may not have considered golf as an option.”
Phillpots said they used the opportunity to help ‘break down myths and misconceptions’ about golf and try to encourage women to see golf as ‘a realistic choice - whether that is for personal, professional, business or social reasons’.
To celebrate the launch of the campaign, five women golfers took part in a video and promotional shoot at the PGA’s Belfry headquarters, showcasing a range of stories from a lapsed golfer to a retired assistant headteacher who only took up the sport at 60 with the prompting of a PE teacher colleague.
The project complements Sport England’s recently launched This Girl Can campaign, which is encouraging women to get more activity through sport.
The PGA has been supporting the campaign with YouTube videos telling individual stories plus a social media campaign utilising the #thisgirlgolfs hashtags aimed at engaging women and pros into showing their support for the initiative.
Golf has been in the spotlight in recent years with concerns over falling participation but the PGA and its members, through its involvement in England Golf’s Get into Golf campaign and Sport England’s This Girl Can Coach initiative, is playing an active role in recruiting new golfers, particularly women.
Research by the PGA reveals that golf ticks many of the boxes that women are looking for when it comes to an activity, particularly the emphasis on the social side and being able to play a sport with friends and enjoy a drink and a chat afterwards.
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