The story of Feldon Valley is quite something. Built in the early 1990s, it became a key part of the local community and, after being acquired by businessman Thariq Ahmad in 2013, it has seen huge changes driven by an ethos based on three pillars: Community. Nature. Cotswolds.
The major transformation of a once struggling Oxfordshire golf facility is nearing completion, with the overhaul geared up to make Feldon Valley one of the Cotswolds’ premier golf destinations.
As well as extensive investment in the golf course, including thousands of pounds spent on new machinery and increasing the number of full-time greens staff from two to six, the facility also boasts a new clubhouse complete with a fine-dining experience and lodges accommodating up to 50 people – both of which are set to open over the course of the next few weeks.
Ahmad is a Malaysian-based businessman who visited the Cotswolds regularly while he was a student at Oxford University. He appointed 360 Golf Ltd to run the operation and develop a long-term strategy to invest in and upgrade the business and unlock the potential of Feldon Valley as a destination for more than just golf.
Since the change of ownership, membership has more than doubled and the course’s reputation has been greatly improved. It is now considered as one of the best in the Cotswolds, with its fairways beautifully presented and conditioned and greens that putt second to none.
THE KITCHEN AT FELDON VALLEY
Inside the new state-of-the-art clubhouse, which will boast a wrap-around balcony providing stunning views of the course, will be The Kitchen at Feldon Valley – a wonderful new restaurant that comes in addition to the traditional post-round food that is also available.
Serving seasonal dishes sourced from the local area – including fruit and vegetables grown on the on-site ‘Ecology Island’ – guests will be able to select from two menus and choose anything from a quick bite to a four-course meal.
While the clubhouse is set to open on July 28, the restaurant will follow on August 15 and, for the first few weeks, Michelin-starred National Chef of the Year 2016, Larry Jayasekara – former head chef at Gordon Ramsay’s Petrus restaurant in Mayfair, London – will be on-site working with Chris Short and his team to deliver the best possible dining experience.
THE LODGES AT FELDON VALLEY
On-site accommodation, which is set to open by the end of September, will make Feldon Valley the ideal stop-off for society groups.
There is room for up to 50 people in the main lodge and four independent lodges, which are all in a glorious location overlooking the first fairway.
“We want to become the premier golfing destination in the Cotswolds,” says Feldon Valley Director of Golf, Tom Jones. “We want to gain a great reputation for the hotel and restaurant and make it a business we can be proud of.”
Despite being geographically removed from the site, Ahmad has a remarkable hunger to be part of the local community and is adamant that Feldon Valley will be a good neighbour and an active part of the local area.
The majority of food served at the restaurant and many of the drinks will be locally sourced, while the hotel business is set-up to contribute a portion of the profits to three chosen charities.