Specialist golf travel firm acquires agency from Sky Sports presenter
By ECG Newsdesk
GOLFBREAKS.COM has acquired Xclusive Golf, a boutique agency owned by Sky Sports’ presenter Sarah Stirk that offers luxury and bespoke golfing experiences.
The agency, which was formed by Stirk in 2009, is being integrated into the new Golfbreaks.com Xclusive Collection aimed at the growing market for high end golf-related travel packages, pro-ams, corporate events, access to private courses and ‘money can’t buy’ celebrity days.
By the time the Ryder Cup matches are due to be played in Paris in 2018, it is estimated this super-exclusive, premium market sector could be worth as much as £10million a year.
“The Xclusive Collection extends our quality offering to discerning golfers and we see Sarah as the ideal ambassador, given her business acumen and extensive contacts” said Andrew Stanley, CEO at Golfbreaks.com. “She also has a great passion for developing the game of golf for women and offers the perfect cultural fit with our organisation.”
Stirk, pictured right, added: “This is an exciting new venture for me. We see a great opportunity to add a new dimension to customised, luxury golf travel and plan to deliver experiential golfing trips that result in truly unforgettable memories.”