The new owners at Sunningdale Heath Golf Club have pledged to revitalise one of golf’s most intriguing and historic venues.
Their plans are designed to attract younger golfers from both sexes to a club that, for nearly 100 years, only admitted female members.
The club, based in the outskirts of London, has changed hands after a consortium led by PGA Professionals Kristian Baker and Tom Reid put a takeover proposal to the members, winning a landslide victory in the subsequent vote.
The new owners have immediately set about implementing their plans, including a new all-inclusive family membership and more focus on the social side of life at the club.
The club’s new head chef, Greg Lewis, who has worked at multiple 3 Michelin Star restaurants, aims to turn the club into a popular destination for fine dining as well as for golf, matching the new owners’ drive to provide a more premium-quality experience.
The club also plans to create an international-class outdoor golf academy with a special focus on junior golf. The new facility will complement the club’s luxurious Ultimate Golf Studio indoor golf academy.
“Our target is to become known as the epitome of how golf clubs need to be in the future, with the best short golf course in the world,” said owner Tom Reid, who was senior teaching professional at five-star venue Stoke Park immediately prior to his arrival at Sunningdale Heath.
“As we improve the club, we also plan to carry on leading the charge for women’s golf, which is enjoying rapid growth across the world. We are also aiming to carve a reputation as being one of golf’s most inclusive places, as well as being known for our soon to be amazing training facilities.”
Co-owner Kristian Baker said: “Because of the nature of our golf course, you can start a company golf day at Sunningdale Heath at 4pm, have a full event, and still be home by 10pm. You can still do a day’s work, and have a golf day too. We are the only true 18-hole venue in the UK which can say that.”