English Golf Courses

Ladies' golf goes 'from strength to strength' as academy opens

Women reaping the benefits at 3 Hammers where the Ladies Love Golf Academy is now open

The 3 Hammers Golf Complex in Staffordshire has launched a new campaign to make it easier than ever for ladies to start playing golf, and it has already proven to be a popular venue for women in Staffordshire looking to take up the game.

More than half of the newcomers at the Wolverhampton facility this year have been ladies, and to meet the growing demand, 3 Hammers has started up the Ladies Love Golf Academy to provide tailor-made coaching as part of the national Get into golf initiative under senior instructor John Cheetham.

He said: “The unique structure of Ladies Love Golf focuses on the key informal, flexible and social elements while keeping the membership fee affordable at only £49 per year.


“From weekly coaching sessions to golf away days, overseas breaks and social events, Ladies Love Golf is a community of lady golfers of all abilities.

“The improvements we see in the ladies are fantastic and with exposure to Ladies Love Golf, their confidence grows. These factors are key to ensuring these ladies stay in the sport and go on to join local clubs.

“Growing ladies golf is a passion of mine and a focus of the complex. As a ‘pay and play’ facility, it’s a relaxed place. There’s no dress code, no membership and, therefore, it breaks down the usual barrier.

“Ladies golf here continues to go from strength to strength. We listen to what the ladies want and need from their game and aren’t nervous about trying something new.”


Gareth Shaw, development officer for the Staffordshire County Golf Partnership, believes this a great time for ladies to be getting involved in golf after the recent news that the Royal and Ancient Golf Club of St Andrews has agreed to allow female members to join. He says this shows that the sport is changing and becoming more open.

“Golf is a sport that offers so many benefits to people of all ages and abilities both in terms of exercise and a positive social life,” added Shaw.

“As well as introducing new players to golf, the Ladies Love Golf scheme is providing a way into potential club membership, which brings with it the chance to play golf socially or competitively, as well as enjoy the social side of the sport.”

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