Golf in the UK could grow if clubs and courses become more female friendly and offer flexible playing options - that’s the key finding of a recently published report.
The study, commissioned by Syngenta, found more women would be interested in taking up golf if they could learn with female friends and family, and play on shorter courses.
They would also be encouraged to commit to golf or return to it if clubs were ‘less masculine’, ‘less intimidating’ and treated them as ‘valued customers’.
The findings are contained in a new free-to-download report, The Opportunity to Grow Golf: Female Participation, which follows specialist qualitative research, including a series of panel sessions around the UK listening to the views of female golfers, lapsed players and non-golfers.
Commenting on the findings, Syngenta spokesperson Simon Elsworth said: “The good news coming out of this research is that the UK golf business has a genuine opportunity to grow by proactively encouraging female participation. What’s important, though, is to listen carefully to what women are saying.”