English Golf Courses

Golf clubs urged to be 'less masculine' to attract women

Golf in the UK could grow if clubs and courses become more female friendly and offer flexible playing options - that’s the key finding of a recently published report.

The study, commissioned by Syngenta, found more women would be interested in taking up golf if they could learn with female friends and family, and play on shorter courses.

They would also be encouraged to commit to golf or return to it if clubs were ‘less masculine’, ‘less intimidating’ and treated them as ‘valued customers’.

The findings are contained in a new  free-to-download report, The Opportunity to Grow Golf: Female Participation, which follows specialist qualitative research, including a series of panel sessions around the UK listening to the views of female golfers, lapsed players and non-golfers.

Commenting on the findings, Syngenta spokesperson Simon Elsworth said: “The good news coming out of this research is that the UK golf business has a genuine opportunity to grow by proactively encouraging female participation. What’s important, though, is to listen carefully to what women are saying.”

In Other News...

WATCH THE LATEST VIDEO: Titleist TS Metalwoods review

Subscribe to UK Club Golfer Newsletter

* indicates required
UK Club Golfer
Subscribe to UK Club Golfer Latest News Email - Click Here to Register

Read the latest issue of UK Club Golfer online

UK Club Golfer

Copyright © 2003 - 2017 PSP Media Group Ltd Registered Office: PSP House, 50 High Craighall Road Glasgow G4 9UD Registered in Scotland No. 158316 Tel: 0141 353 2222 Fax: 0141 332 3839 Email: sales@psp.uk.net Calls may be monitored or recorded for training purposes