TaylorMade-adidas partnership is a big boost for England Golf squads
ENGLAND GOLF chief executive David Joy has said he is ‘delighted’ the governing body has established a new partnership between its national golf squads and TaylorMade-adidas Golf.
The two parties signed an exclusive four-year agreement that will start in January 2015 and will see all of the England national squads wearing adidas Golf apparel and footwear and using TaylorMade golf bags and accessories at international events.
TaylorMade-adidas Golf has also secured the role of official supplier of golf apparel footwear and waterproofs for England Golf staff and volunteers.
Joy said: “We are delighted to be working with TaylorMade-adidas Golf. Our players compete against the world’s best amateurs and have to play in all conditions throughout the year. Having access to the most innovative and high quality clothing and equipment can make a huge difference.
“As we embark on our new strategy, we believe this new relationship will not only provide our players with the best products but also a partner who can work with us as we strive to meet our ambitions to get more people playing golf more often, increase the number of members and support stronger clubs.”
The brand is the market leader across a number of categories within the golf industry and both brands support some of the game’s leading players, some of whom were previous England internationals at amateur level, including Justin Rose and David Howell.
David Silvers, managing director of TaylorMade-adidas Golf EMEA, added: “As a business, we are obsessed with inspiring golfers to play more often and become better players.
“That’s what we do; we design and develop performance products to improve your game and increase the overall enjoyment of the sport for players of all levels.
“Our partnership with England Golf provides us with a great opportunity to support the game at all levels and deliver our long-term commitment to promote, grow and develop the amateur game.”