Crown Golf is getting rid of membership fees for under-14s to get more kids into the game
Crown Golf has announced that it has abolished membership fees for golfers aged 13 and under at all 25 of its golf clubs.
The new policy allows juniors under the age of 14 to join the club for free, as long as they have a parent, grandparent or guardian who is a seven-day or five-day member at the same club.
Named Juniors Go Free, the offer also includes members who have joined the Crown Golf’s new Freedom Play flexible membership, which is available at 18 of its properties.
It also means that hundreds of existing junior members have received an instant benefit with their fees being reduced to zero from the point they next renew their membership at a Crown Golf club.
“We are serious about playing our part in safeguarding the future of the sport and Juniors Go Free is the strongest possible statement we can make,” said Stephen Lewis, Crown Golf’s chief executive officer.
“Juniors Go Free means that many existing members will now enrol their children at the club for the first time. Far more families will get full involved at a Crown golf club in 2014: we’re sending a clear message out that golf is not just for the parents.
Chesfield Downs is one of the clubs participating in the scheme and it boasts a nine-hole par-3 course for youngsters to hone their skills. General manager Tim Hudson said: “We and St Mellion already have the largest under-14 junior memberships in the Crown golf group, but we expect it to trigger an instant influx of new junior members in 2014.
‘This makes the club attractive to families who want to be welcomed rather than discouraged, which is a common complaint about British golf clubs from non-golfers.”
Mill Green Golf Club’s general manager added: “This is fantastic news for dozens of families at our golf club. We already have a strong junior section and this will take junior golf at Mill Green to another level in 2014.”