English Golf Courses

Benross unveil exciting 2013 range

BENROSS RIP SPEED image

Three new ranges each designed with a different club golfer in mind

Benross Golf has unveiled its latest products for 2013, which includes the new Speed range as well as the Casino MOI Putters.

Formed in 1997, Benross continues to establish itself as a brand focused on the club golfer. Having perhaps not received the level of credit it deserves over recent years, they are confident the quality of their products will speak for themselves.

Designed to give ultimate power and playability, Benross has released its exciting new range for 2013, with clubs to suit every level of golfer. The Rip, Hot and Max Speed drivers headline the series with each club boasting a different head and Aldila shaft, meaning you will be sure to find one to fit your game.

The Speed range was created to suit all swing speeds with a driver, fairway wood, hybrid and set of irons in each of the Rip, Hot and Max Speed lines.

The Rip Speed line is aimed at those golfers with faster swing speeds, between 95-105mph with a driver, and is designed to launch the ball on a lower trajectory, giving a more powerful flight.

The Hot Speed will suit those looking for a mid-launch whilst the Max Speed, despite its name, is for the slower swinging golfer and features a 14-degree loft to offer great playability and give maximised forgiveness on off-centre hits.

If you’re looking to buy new clubs then the Benross range is worth serious consideration, especially when you know the ethos of the brand.

“From day one our focus was on the club golfer,” said David Everitt, European Sales Director at Benross. “As a brand we intentionally don’t focus on tour players. Our heart and soul, all of our energy, all of our passion, all of our skill, all of our research and development goes into making really, really good products that are going to improve the club golfer, improve their golf and improve their enjoyment.

You may not see Benross equipment being used during television coverage of the tour every week but there is a reason for that says David Everitt.

BENROSS CASINO Rummy image

“Sponsoring tour players can certainly be a short-cut to gaining recognition with club golfers but it doesn’t actually make our product any better whatsoever. The club golfer will never swing like anyone on tour, so not sponsoring a tour player doesn’t really have any relevance to out aim of designing clubs to make the club golfer’s game better,” he added. “We’re making products that some of the best head factories in the world, using the same shaft as two of the major global golf brands in their top end driver, but we are able to retail it at under half the price.”

Alongside the release of the Speed range of drivers, fairway woods, hybrids and irons, Benross has also launched it’s new range of MOI Putters, entitled Casino, aimed at giving you what you need to hole more putts.

Featuring a range of putter head designs, including blades and mallets, the brand’s team has worked to ensure you receive maximum feel and feedback thanks to the precision milling of the face and grooves.

The unique face groove pattern helps to ‘grab and grip’ the ball at impact, giving more top-spin for smoother, truer running putts. The bold modern alignment aids mean it is easier to set up with the target and potentially gives you an increased chance of holing more putts.

You can discover which Speed range is designed for you at over 250 pro shops across the UK, or at your nearest American Golf store.

Alternatively, ff you want to find out more about the Speed ranges, the Casino putter range or any other Benross products, head over to benrossgolf.com or you can find them on Twitter @Benrossgolf

Originally published on bunkered on May 10, 2013.

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