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Tiger Woods to debut TW ’17 golf shoe

Tiger Woods

TIGER WOODS | TW ’17 SHOE

New woods? Check. New putter? Check. New ball? Check. Tiger Woods has made a host of changes ahead of his return to competitive golf.

And now, it’s been revealed that the 14-time major champion will also debut a new Nike shoe at the Hero World Challenge.

“This shoe is an absolutely integral part of my return” – Tiger Woods

Woods, who hasn’t played for almost 16 months, will come equipped with a prototype of his latest signature golf shoe called the Nike TW ’17.

“This shoe is an absolutely integral part of my return to the sport I love and have missed so much,” said Woods.

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“Nike really got in the zone with me. I knew Tobie [Hatfield, Nike’s senior director of athlete innovation] and I were on to something special back when I tried on the first prototype.

“I feel supreme support from this shoe which leads to the utmost confidence when I step onto the course.”

Plans for the shoe have been in the offing since July 2015 – a month before his extended lay-off – and the team behind the design leveraged the additional time they had with Woods to cater for his needs as his rehab progressed.

Since returning from surgery, it is the only shoe that Woods has worn, and below is a timeline of its development since the initial discussion.

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July 2015: Sulphur Springs, West Virginia

Tiger Woods and Hatfield meet over dinner during the Greenbrier Classic and agree on positioning for the Nike athlete’s next generation of footwear — they didn’t want to simply update his current shoe.

During the discussion, Woods revealed to Hatfield that his new swing has shifted his dominance from his left leg to his right.

October 2015: Jupiter, Florida

Hatfield delivers four options of an initial prototype shoe to Woods at his home in Florida.

The prototypes all address the need of keeping his feet more secure and locked down in his shoe.

Woods selects one of the concepts to move forward with.

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February 2016: Jupiter, Florida

Hatfield shares four varied options of the prototype for Woods to assess.

Woods hits on a simulator, and is intrigued by the duo’s strapping system concept, which is designed to help keep him secure through his swing and a full day of golf.

April 2016: Graniteville, South Carolina

Nike delivers a polished product to Woods, who begins his own wear testing on the course. Since returning from surgery, it’s the only golf shoe Woods has worn.

Tiger Woods TW ’17 shoe

Pricing: TBC
Available: Spring 2017
More info: @nikegolf

Originally published on bunkered on November 29, 2016.

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