Fit for purpose: Callaway’s Razr Fit Xtreme driver will be available for purchase from January 23, 2013
After a successful Twitter marketing campaign, in which the brand generated startling global interest, Callaway has unveiled its new Razr Fit Xtreme driver.
In the words of Callaway Golf, Razr Fit Xtreme is, “the longest fully adjustable driver the company has ever measured”. It debuts new technologies, which advance overall performance and generate increased distance over its predecessor, the Razr Fit.
Headlining these innovations is a powerful new Speed Face Technology that optimises stiffness and stress distribution across the face for more efficient energy transfer. This produces more ball speed and consistent distance, even on off-centre contact.
“The Razr Fit Xtreme Driver is worthy of its extreme designation,” said Dr. Alan Hocknell, SVP, research & development, Callaway Golf.
“We worked tirelessly to improve on the best distance characteristics of our longest drivers, and the result is incredibly fast ball speed off the Speed Frame Face, plus the lowest CG of any adjustable driver in golf. This driver is very long and consistent. It will not be matched.”
Callaway ambassador Luke List, who lead all six major professional tours in driving distance with a 324-yard average off the tee, gained 16.6 yards in total distance over his current Razr Fit gamer by adding .6 mph ball speed and reducing his backspin by nearly 500 rpm during testing with the Razr Fit Xtreme Driver.
Among other improvements, Callaway’s new driver features the lowest Centre of Gravity (CG) of any adjustable driver, further fuelling distance gains, and a new weighting system that offers golfers a greater range of shot shaping options.
This lower COG has been achieved through the inclusion of Forged Composite, a material that has been at the forefront of Callaway driver innovation for four years.
Using this patented, lightweight material in the crown of the driver, which weighs only 12.1 grams and is the lightest crown in golf, allows Callaway engineers to precisely position saved weight to achieve the lowest COG in any fully adjustable driver. This Lower COG promotes higher ball speed and less spin off the tee for more distance.
Adjustability is delivered in the shape of OptiFit Technology (the OptiFit Hosel and OptiFit Weights), which means the face can be set to Open, Square or Closed positions to improve accuracy and trajectory while allowing golfers to dial in their preferred look at address. The 13- and 1-gram OptiFit Weights shift the clubhead’s centre of gravity to promote noticeable Draw or Neutral ball flights.
In order to suit the characteristics of the golfer who will use it, each loft has been optimised in terms of the range of face angle options, the COG bias options and COG height differences. This is most noticeable in the 8.5°, 9.5° and 10.5° lofts, which have a 440cc head and more open face angle as compared to the 460cc heads of the more lofted models.
The Razr Fit Xtreme will feature two tour grade shafts as stock offerings. The primary shaft, the Aldila Trinity, combines Aldila’s three patented design technologies (RIP, S-Core, Micro Laminate) into a single shaft design. A secondary offering, the Matrix 7M3 Black Tie, is a heavier, lower launching, lower spinning option for higher head speed and higher spin players. Neither shaft will be modified from the product available in the aftermarket.
Self-customisation fans will also been given the chance to choose their favoured crown and sole colours from eight options, while custom laser engraving will also be available on the sole of the driver through Callaway’s udesign scheme.
Limited information about the new driver was first teased to the golfing public through the “Tweet to Unleash” campaign, whereby further details were released through the microsite www.callawaygolf.com/tweettounleash depending on how many users included tweets with the hashtag #longestdriveringolf.
Available: January 25, 2013
Originally published on bunkered on November 14, 2012.