• Cleveland Golf unveils latest putter design
• Smart Square technology returns
• Brand moves up its ‘short game’ focus
Described as the most advanced putter the company has ever created, the TFI stands for True Feel Innovation, and the company’s tour players have inspired its design.
The putter features a milled, copper-infused face cap over a copolymer face insert to offer both feel and consistency on the greens. The combination of materials allows for immediate feedback from sound and feel when the putter head strikes the ball, while the copolymer insert creates soft feel and consistent speed across the clubface.
As the name suggests, it also features the brand’s Smart Square Alignment technology, which is created using Dual Axis Alignment. Two squares create parallel lines that frame the ball at address and provide a clear visual path to the hole. They also generate two perpendicular lines that easily highlight when the putter is misaligned, even by a fraction of a degree. Cleveland Golf’s testing shows players aligned Smart Square putters 23% more accurately than one of the most popular putters of all time.
The TFI Smart Square putter is available now and carries a suggested retail price of £149. For more information, log-on to clevelandgolf.com
Originally published on bunkered on June 3, 2015.