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adidas Golf unveil asym energy boost

adidas

• adidas Golf release first fully asymmetrical golf shoe to market
• Features different designs for right and left-handed golfers
• Available from April 1 with an RRP of £199.99

ADIDAS GOLF

adidas Golf has introduced its revolutionary fully asymmetrical golf shoe in the form of the asym energy boost.

Why the need for an asymmetrical design? adidas say the uniquely built left and right shoes help to give a more efficient transfer of weight, as well as more stability and power through your swing.

“There is a reason no other brand has brought a fully asymmetrical shoe to market,” said Masun Denison, director of global product marketing for footwear at adidas Golf.

“It was a challenging process that involved a lot of additional research and much more design and development. Once we saw the advantage this product could offer and being the performance and innovation leader we are, we felt it was our duty to bring it to golfers of all skills levels.”

Adidas boost image

The asym energy boost designs will be available in versions for both right and left-handed golfers and will feature the brand’s tour-proven gripmore cleats that have been strategically placed for improved stability, grip and performance. It also boasts full-length boost midsole foam for cushioning and ‘endless energy’.

Denison continued: “The great thing about asymmetrical technology is that it is intuitive, meaning whenever we tell someone why we developed the asym energy boost and explain that our feet work differently during the golf swing, people get it. It is complex to make a shoe like this, but easy to understand the benefit it provides.”

adidas Golf asym energy boost – pricing and availability

Available from April 1, the men’s asym energy boost is available in two colours for right-handed golfers – black/dark silver/bold orange and white/core black/night flash – and one for left-handed golfers with an RRP of £199.99.

For more information on the new asymmetrical designs or any of adidas Golf’s boost footwear collection, visit adidasgolf.com.boost

Originally published on bunkered on March 31, 2015.

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