English Golf Courses

Galvin Green ‘Dress for the Weather’ app

Galvin Green

Galvin Green

Swedish clothing brand Galvin Green has launch its new ‘Dress for the weather’ app that offers advice on what to wear in order to play at your best for the weather conditions displayed on the screen.

The app allows serious golfers to challenge a friend to a game through SMS or email, as well as opt in to a push notification function that reminds them of their recommended multi-layer outfit a day ahead of their game.

An innovative Dress for the Weather feature on the app offers three distinct layering options from the latest Galvin Green collection to match the varying weather conditions, from the potential showers, cold temperatures or bracing winds forecast. This prepares you to face the elements in the most appropriate clothing for that day.

“The new app helps golfers Stay Ahead by layering up with the most effective clothing on the market,” – Galvin Green brand manager Nicholai Stein

Available for free from both the Apple Store and Google Play, the app offers you the chance to request a weather forecast for your chosen golf course in one of seven countries, including the UK. You’ll be shown the climactic conditions for the day and then the app automatically selects matching layers from more than 50 garments in the Men’s range and almost 30 in the Ladies’ collection.

As part of the brand’s biggest-ever digital campaign aimed at serious golfers, Dress for the Weather alerts will be delivered every Thursday to more than two million golfers each month across Europe, so you can take a decision on what to wear well ahead of your weekend game.

“The new app helps golfers Stay Ahead by layering up with the most effective clothing on the market,” said Galvin Green brand manager Nicholai Stein, who has supervised a new=look website to show the market-leading apparel brand’s latest innovations.

Galvin Green ‘Dress for the Weather’ app

For more information on how to download the app, log-on to galvingreen.com/app2015

Originally published on bunkered on March 6, 2015.

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