The ‘Trial Titleist’ campaign will take in 350 events across the country in the next five months, starting on February 23, ensuring all golfers can find a venue in their local area.
At each event, golfers will be able to experience the recently launched 915 line of drivers, fairways and hybrids, which provide ‘distance without compromise’. Also available to test out is the family of 714 irons and the Vokey Design SM5 wedges, the best performing and most played wedges across every level of the game.
“Consumer engagement will be a big part of this initiative” – Chris Beaumont
Speaking about the campaign, Titleist golf club product and fitting manager, Richard Temple, said: “The Trial Titleist events have been set up to provide golfers of all abilities with the opportunity to experience, first-hand, the performance benefits of our metals, irons and wedges.
“These events expand upon our strong programme of fitting and education events, which, in total, results in over 1,000 events taking place throughout the year, including fitting days, Vokey experience days, Scotty Cameron experience days, and golf ball education events.”
Chris Beaumont, Titleist golf club marketing and interactive manager, added: “In order for all golfers to get fitted into the right clubs for their game, we need to give them all the ability to first, trial the products and then get fitted into the correct spec. This campaign, along with our extensive network or trial and fitting accounts, allows us to do this.
“Consumer engagement will be a big part of this initiative. We will be looking for golfers to engage through our Team Titleist community and various social media channels, utilising the #TrialTitleist tagline, to let us know about their experiences.”
Originally published on bunkered on February 13, 2015.