The stunning new range, featuring a wide range of designs in modern colour tones, performance fabrics and exceptional fashion detailing, has increased in size by 20% over previous years and highlights the brand’s growing popularity among golf retailers.
FootJoy has experienced year-on-year growth since launching its first complete apparel collection to the consumer in 2012 and ranked as the number one shirt brand on-course in terms value share for 2014.
The four apparel collections released by FootJoy are -
Atlantic: Nautical blue, red, navy and white (modelled by Gregory Bourdy in the main picture).
Nova: Graphite, white, silver and chrome yellow
Voyager: Reef blue, white, black and khaki.
Verdant: Green, orchid, white and navy (modelled by Peter Uihlein below).
Given the early reception of the new line, with stylish and functional designs carefully tailored for UK golfers, FootJoy expects to assume an even greater market share in 2015.
On the new collection, FootJoy marketing manager Russell Lawes said: “Our regularly updated sales figures indicate that FJ fans are going to be extremely impressed by what we have to offer in the spring/summer 2015 collection.
“The diversity of the range in recent years has seen it gain terrific traction with golfers of all ages. Each of our new colour collections provides a modern take on authentic golf designs that make as much of an impression on the golf course as they do on the high street.”
Fans will be able to see the new products in action as FootJoy ambassadors including Steve Stricker, Brooks Koepka and Peter Uihlein and four-time European Tour winner Gregory Bourdy compete at the highest level in 2015 wearing the performance apparel collection.
Originally published on bunkered on February 6, 2015.