English Golf Courses

FootJoy introduces HyperFlex

FootJoy

FootJoy have been teasing us since before Christmas last year about its new shoe release and it’s finally here as the brand announced today that the new HyperFlex shoe would enter shops in March.

Described by FootJoy as the most distinctive footwear category in its history, the HyperFlex offers lightweight support and cushioning to help you play at your highest level.

Without doubt the most striking feature of the new HyperFlex shoe is the upper. The key for FootJoy’s research and development team was to keep the comfort qualities normally found in shoes designed for running and activities, but also deliver the support, stability and waterproof characteristics required for golf. The result: the new FlexGrid upper.

Inspired by the Leonard P. Zakim Bunker Hill Bridge in Boston, FootJoy’s designers realised that the cables on this cable-stayed bridge offered tremendous strength and support, all while maintaining a sleek, lightweight and technical appearance, similar to the qualities offered by FlexGrid.

“Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of HyperFlex which are also fundamental to its performance,” said Doug Robinson, FootJoy vice president of design and development worldwide.

“Every area of this shoe has been carefully considered, incorporating exceptional craftsmanship and innovative componentry to create an incredibly flexible and lightweight, yet stable, platform for which to swing.”

FJ Hyperflex Hero

The HyperFlex has also quickly earned praise from FootJoy’s guys on the PGA Tour, including US Ryder Cup player Hunter Mahan.

He said: “I’ve been a big fan of the HyperFlex ever since I put then on before the Ryder Cup. The comfort I get when I’m on the golf course all day combined with the stability as I swing the club is fantastic. I really enjoy wearing this shoe and also really like the progressive, edgy styling of it.”

FootJoy HyperFlex pricing and availability

The HyperFlex shoe will be available from March 2015 with the standard model priced at £135, while the BOA version has an RRP of £150. For more information, visit footjoy.co.uk

Originally published on bunkered on January 15, 2015.

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