English Golf Courses

FJ to complete apparel move

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Acushnet brand will enter full line golf apparel business from 2012

Sporting the range: Steve Stricker has been wearing prototype Footjoy apparel so far this season

From March 2012, FootJoy will begin shipping a new line of apparel, as the brand looks to expand its reputation as golf’s No.1 selling shoe and glove.

The offering will feature a full range of men’s golf apparel, comprising performance fabrics, which will complement the existing line of advanced outerwear.

Once complete, the move will signal FootJoy’s transition into all categories of golf clothing.

“Following our success in the outerwear category, including the recently launched and highly popular layering system, the time has come for FootJoy to enter the full line men’s golf apparel business,” said Andy Jones, vice president, gloves/accessories/apparel, worldwide.

“This strategic initiative has been carefully considered for several years and is supported by an extremely sophisticated and comprehensive study.”

The new line will debut with a core range of essentials that will be in stock from next season.

Planned are several colour story collections that incorporate contemporary styles and patterns, as well as a variety of performance fabrics.

FootJoy, which first entered the golf outerwear category in 1997 with the launch of DryJoys rainwear, has already indicated that the design of its new products will be focussed specifically on golf – “FootJoy’s sole passion”.

Since ‘97, the brand has been innovating in construction and the use of new materials that can stand up to all conditions.

It leads the outerwear category in the USA and is also among the UK’s favourites.

Particularly popular was the 2010 launch of FJ’s layering system, which was developed to meet the needs of golfers who want apparel that regulates body temperature and adapts to the weather. It includes garments designed for wet, windy, cold and warm conditions.

“I continue to be impressed with the quality, fit, comfort and overall performance of FootJoy apparel,” said PGA Tour player Steve Stricker, who’s tested prototype garments on tour.

“The layering system is absolutely terrific, allowing me to regulate my body temperature based upon changing conditions. In addition, the new performance lisle shirts I have been wearing all year are superb.”

Jim Connor, president of FootJoy, has been equally impressed by the upcoming additions and praised the transition into another market.

He said: “We’re excited about the opportunity to move into an adjacent business and believe the timing is right.

“We have the right people and support in place to be as successful in performance golf apparel as we are in our golf footwear, glove and sock categories.

“This represents an important step forward in FootJoy’s mission to enhance enjoyment of the game for golfers everywhere.”

Originally published on bunkered on June 6, 2011.

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