English Golf Courses

Etiqus debuts exclusive golf timepieces


Etiqus, a new British brand of quality timepieces made exclusively for golfers, has entered the UK market. Its debut collection consists of 24 timepieces for both men and women, with many available to buy now.

The brand is the brainchild of entrepreneur Gary Butler, who after five years of research and development, put together a range of timepieces with features that he hopes will be recognised by golfers.

‘the company donates £5 from each purchase, and supports other charitable events, to raise money for the Golf Foundation.’

Many of the watches sport a unique dimple patterned face that gives the 3D effect of a golf ball and a unique bezel inspired by the Pace of Play guidelines published by the R&A. All of the timepieces have a benchmark of 42.67mm, the exact diameter of a golf ball.

The name Etiqus is taken from etiquette.  Keen to share the social and personal benefits playing golf can, the company donates £5 from each purchase, and supports other charitable events, to raise money for the Golf Foundation. This gives children and young people the opportunity to experience golf and the life skills it has to offer (www.golf-foundation.org).

Part of the Etiqus collection

Etiqus Sport Pro

Sport Pro

A masculine, sporty look

Six products available in the range

Each timepiece in the range has the patented ‘Butler Bezel’, which gives an indication of one’s pace of play on the golf course

Opt for a stainless steel, silicone or leather strap

Choice between a white or black dial

Prices start from £269

Etiqus Lady


Seven products available in the range

Choose from a stainless steel, gold or rose gold bracelet with or without a white ceramic insert

Select a white dial or black dial

Etiqus Classic Tour


A classic, sophisticated look

Eight products available in the range

Opt for a stainless steel or leather strap (black or brown)

Choose between a white, black or grey dial

For more information about Etiqus, and its products, log-on to www.etiqus.co.uk


Originally published on bunkered on September 11, 2014.

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