The brand is the brainchild of entrepreneur Gary Butler, who after five years of research and development, put together a range of timepieces with features that he hopes will be recognised by golfers.
‘the company donates £5 from each purchase, and supports other charitable events, to raise money for the Golf Foundation.’
Many of the watches sport a unique dimple patterned face that gives the 3D effect of a golf ball and a unique bezel inspired by the Pace of Play guidelines published by the R&A. All of the timepieces have a benchmark of 42.67mm, the exact diameter of a golf ball.
The name Etiqus is taken from etiquette. Keen to share the social and personal benefits playing golf can, the company donates £5 from each purchase, and supports other charitable events, to raise money for the Golf Foundation. This gives children and young people the opportunity to experience golf and the life skills it has to offer (www.golf-foundation.org).
Etiqus Sport Pro
A masculine, sporty look
Six products available in the range
Each timepiece in the range has the patented ‘Butler Bezel’, which gives an indication of one’s pace of play on the golf course
Opt for a stainless steel, silicone or leather strap
Choice between a white or black dial
Prices start from £269
Seven products available in the range
Choose from a stainless steel, gold or rose gold bracelet with or without a white ceramic insert
Select a white dial or black dial
Etiqus Classic Tour
A classic, sophisticated look
Eight products available in the range
Opt for a stainless steel or leather strap (black or brown)
Choose between a white, black or grey dial
For more information about Etiqus, and its products, log-on to www.etiqus.co.uk
Originally published on bunkered on September 11, 2014.