Ryder Cup county launches exciting new initiative
GOLF in Perthshire will never be the same after the Golf Perthshire group unveiled its exciting new ‘Heart of Scotland’ golf initiative aimed at enticing tourists to make the most of its 38 stunning courses.
Created in December last year, Golf Perthshire already has 40 members, with the collaboration offering members benefits ranging from marketing campaigns to business development advice.
Membership to the group is open to all Perthshire golf tourism related businesses, including golf courses, accommodation and visitor attractions, with golf tourism a key aspect for the area, currently contributing £13m to the local economy.
The launch of the initiative has been timed to coincide with the staging of the 2014 Ryder Cup at Gleneagles, with Golf Perthshire set to be promoted to 45,000 spectators and a potential daily TV audience of 500 million people across 183 countries.
Allan Minto, golf project manager for Golf Perthshire, commented: “Perthshire truly is an amazing golfing destination. In the short period of time since joining Golf Perthshire, I have been travelling throughout the county meeting the businesses.
“I have been overwhelmed by the warm welcome, the outstanding value and the wonderful locations.
“No matter which course you play, you can’t fail to enjoy the experience. This is the beginning of a very exciting initiative which has great potential to deliver a lasting legacy for Perthshire from the Ryder Cup.”
A key part of the initiatives aim is to fulfil the area’s potential to generate more overnight visits. It’s anticipated that, by 2020, an additional expenditure of £17m can be achieved.
Councillor John Kellas added: “Perth and Kinross plays an important role in making Scotland the home of golf. Our scenic golf courses are internationally recognised for their quality and natural beauty and, this year, we will capture the world’s attention when Gleneagles hosts the Ryder Cup, and the Junior Ryder Cup takes place at Blairgowrie.
“We are delighted to support Golf Perthshire. Together, we can maximise the opportunities this year brings, and beyond, to promote our area as a leading golfing destination and as a great place to visit.”