Dunston Hall, in Norwich, is reaping the rewards of a seven-figure investment with an upsurge in business across all sectors at the venue.
QHotels, which owns the facility, invested more than £2m in it in 2016 and is seeing an immediate return with increased hotel and corporate bookings, and a sharp rise in the number of wedding and membership enquiries.
The largest tranche of money - more than £1m - went on upgrading the hotel rooms, whilst in excess of £500,000 was spent on the resort’s leisure club. The remainder of the investment went on smaller projects, but included a six-figure sum to improve the drainage on the golf course and a not dissimilar figure to upgrade the car park.
General manager Calum Colquhoun explained: “Since the new bedrooms were finished, we have been delighted with the upsurge in both corporate and leisure guests, who have noticed and commented on the upgrades across the resort. Our director of sales says she’s never shown so many people around in all her time here.
“Corporate room nights are increasing month on month and 2016 was the highest number of conference bedrooms that the hotel has ever sold.
“At our recent wedding fayre, we received 47 new enquiries to book for 2018 with two more wedding fayres to come this year. That will, hopefully, give us a record year for weddings in 2018. All in all, the investment appears to be reaping its rewards both in the short and medium-to-long term.”
Part of the multi-award-winning QHotels group, Dunston Hall’s Elizabethan-style mansion, dating from 1859, has been lovingly restored to all its former glory as a four-star hotel.
“Built against 150 acres of stunning wooded Norfolk parkland, the setting is just as unique as its history. The golf course is a 6,275-yard, par 71 layout which contours around the estate.
For more information, log-on to qhotels.co.uk