Hotel chain announces new premium leisure membership, The Country Club, across six of its UK marquee golf resorts
Hotel chain De Vere has launched a new ‘headline membership’ at six of its marquee properties. The Country Club is a new form of membership at Mottram Hall, Slaley Hall, Oulton Hall, the Carrick on Loch Lomond, Belton Woods and Dunston Hall.
The membership offers an all-encompassing lifestyle proposition with a host of luxurious benefits, giving members the opportunity to live life unlimited, revelling in the award winning amenities at each of the renowned resorts, from spa to leisure and golf to fine dining. A series of high profile investments made by De Vere across its portfolio have paved the way for ‘The Country Club’, which allows members to enjoy luxury experiences alongside world class service and comprehensive leisure facilities.
De Vere has, in recent years, invested heavily in its portfolio of hotels, including refurbished rooms, installation of state-of-the-art gym equipment, and luxurious leisure and spa facilities. They have also invested in golf course renovations, including new clubhouses featuring the Claret Jug bar and restaurant. One of the most impressive refurbishments has taken place at Mottram Hall, where an extensive £6 million makeover was recently completed and led to the Cheshire venue hosting the 2013 ISPS HANDA PGA Seniors Championship on the European Senior Tour.
“At De Vere we have remained steadfast in our commitment to providing the highest quality of service and unforgettable experiences for all our guests,” acknowledged Robert B. Cook, CEO De Vere Hotels & Village Urban Resorts.
“We committed to improving all aspects of select properties in our portfolio to match our renowned British hospitality, and The Country Club is the culmination of these investments. It offers a new, luxury lifestyle for individuals to reward and treat themselves to well-deserved premium experiences with unlimited access to all of the exclusive facilities available at each of our resorts.
“The Country Club will sit as De Vere’s headline membership, alongside the revolutionary, flexible De Vere Club membership continuing to offer golfers the opportunity to play all courses in the De Vere collection as part of a points-based package. We have been proactive in speaking to our guests and visitors, identifying what they are looking for from their leisure memberships, and The Country Club is a great, all-round health and leisure offering. The De Vere Club is unique in that it balances flexible golf club membership at great venues at an affordable price-point. We will continue to modify and develop the De Vere Club membership, to [meet] the needs of every day golfers.”