Partnership to promote top resorts
DE VERE Hotels & Resorts have formed a unique partnership with the newly formed Golf Tourism England to continue to promote its championship standard courses and resorts, both across the country and overseas.
This pioneering move further underlines De Vere’s commitment to making first-class golf facilities available to more golfers across England.
This partnership is the first of its kind between a tourism authority and a key partner in the UK and outlines De Vere’s drive to grow the game of golf and desire to be at the forefront of new initiatives looking to assist this development.
With a diverse portfolio of resorts throughout the country, De Vere is regarded as being in ‘the perfect positon’ to promote England as a fantastic destination for golf tourism.
Golf Tourism England, meanwhile, was established earlier in the year to promote the outstanding golf courses that the country has to offer, with the aim of becoming the recognised body that represents all of golf tourism interests within England, on the global stage.
In forming the relationship, De Vere has outlined its intention to remain at the forefront of promotion for the finest golf that England has to offer.
Keith Pickard, Group Director of Golf at De Vere commented: “De Vere has always focussed upon growing the game throughout the country and has looked to make the leading golf courses available to as many golfers as possible.
“It is great to form a partnership with a body that shares our objectives, and is fast becoming a leader in the field.
“We are very proud of our resorts and the first-class hospitality that they provide for visitors and guests from across the world.
“We want to be at the forefront of promoting golf within England on a global stage, and hope that this will help build the profile of our offerings, as well as allowing us to continually learn from more of the world’s finest resorts.”
CEO of Golf Tourism England, Andrew Cooke, added: “We are delighted to partner with De Vere, a group that has a long tradition showcasing the best of English golf and hospitality at every level.