English Golf Courses

Ball Guru in Brand Switch

Ishii makes the move to Callaway

By Chris Johnston

Callaway Golf has secured the services of Hideyuki ‘Rock’ Ishii to its golf ball division, following the surprise decision by Nike Golf to fold its hardware operation in August this year.

Ishii has a 25-year track record in golf ball R&D and was considered one of the most respected names in the ball industry. He joins Callaway as Sr. Director, Advanced Golf Ball Research.

He spent 15 years with Nike, during which he was responsible for the design of every Nike ball. To date, 25 major championships have been won by athletes Ishii worked with on golf ball design and fitting.

According to Golf Datatech, Callaway is the fastest growing major golf ball brand since 2013.

Dr Alan Hocknell, Callaway’s SVP of R&D said: “Rock will strengthen our ability to investigate new construction methods and improve our evaluation of golf ball performance, leading to better products for golfers at every level.”

INNOVATION

At a time when other golf companies are consolidating resources, Callaway is investing in order to continue bringing innovation and better performing products to market. Just last month Callaway acquired Toulon Design, a boutique clubmaker specialising in premium putters that artfully combine beautiful design with meaningful performance technology.

Callaway Golf CEO Chip Brewer added: “By further investing in R&D, at a time when we believe others are or will be forced to pull back, we view this as an excellent opportunity to further strengthen our technical position
and build for the future.”

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